Licensing
Placed a level above straightforward endorsement, in which a brand associates a face with its image for a season or two, the licensing process advantages the brand with a stronger commitment shown by the talent as well as the image becoming a trademark of the brand, therefore a brand in itself. WM can guide you through the complex process of a celebrity-powered license by helping you choose the best profile for your project, ensuring profitable feedback, both financially and image-wise. We'll secure the celebrity and be present at every step, from the determination of the entire project's stakes, goals, and potential earnings, to the conception of the advertising tools and the organization of the promotional plan.